Marketing / Psychology / Cognitive Science / Parallel Processing / Adolescent / Social Identification / Social identity theory / Humans / Relative Deprivation / Identity management / Female / Male / Field Study / Aged / Journal of Personality and Social Psychology / Middle Aged / Questionnaires / Adult / Time Factors / Social Identification / Social identity theory / Humans / Relative Deprivation / Identity management / Female / Male / Field Study / Aged / Journal of Personality and Social Psychology / Middle Aged / Questionnaires / Adult / Time Factors